Real Estate Philosophy...

Whether looking to buy or to sell, one of the most important decisions you can make is to work with the right Realtor. Anyone can pass a Real Estate exam and most people can present themselves well enough to get a listing. However, there is a huge difference between an average Agent and the service and results that a Top Agent can provide.

Having lived in Seattle's finest neighborhoods for over 28 years, I have developed an excellent understanding of the local Real Estate market that only a local could have. In addition to my everyday experience, I also have a BA in Marketing and related experience in law and architecture. I’m also a licensed insurance agent and was recently one of the area’s leading insurance writer’s of luxury homes and commercial property with a book of more than $500,000,000 in property. All of this aside, my real strengths and passions lie in Real Estate.

My Selling Philosophy:

I firmly believe that homes sell themselves when they are matched with the correct target audience and the correct market price. When I take on a listing, I provide some of the most effective and modern marketing to that property to insure that this audience is found. Our listings reach over 1,000 websites worldwide within minutes of their initial upload and I use some of the best photographers in the business to capture the best qualities of each home.

This website was created and designed by myself in order to display some of my style and marketing techniques. Also, all of my ads, mailings, etc. are designed and written by myself in order to convey to my clients my personality and my style of marketing and selling. In addition to effective marketing, I also tour every new Coldwell listing every Monday to insure that our prices and objectives are staying current with the local markets. This extra step takes a lot of time out of my schedule, but it provides me with more Real World knowledge than any instructor could give.

I use aggressive marketing, not aggressive selling to get the job done. I make sure that each and every property gets seen by the right people and I gamble more money than most Agents on better placed ads and exceptional property listings. I also have several years of experience dealing with the unique and discrete needs of high net-worth and high profile individuals and I understand the care and attention to detail that every client deserves.

My Buyer Philosophy:

Finding your new home should be more fun and less stressful than the burden of having to sell a home. In today’s highly competitive market where bidding wars occur more often than ever, having a knowledgeable Agent is more important than ever. I am fortunate to have developed a great team of home inspectors, lenders, and escrow agents to help any of my clients push their offers through. I have also developed proven methods of winning the bidding process, including the benefit of pre-inspecting in order to comfortably waive the actual inspection when it comes time for the offer. Some of our lenders will also do drive-by appraisals before we submit the offer in order to accommodate the often inflated bidding war prices. I have also developed strong relationships with some of the top Agents from NY to LA to insure that any and all of your Real Estate relocation needs can be met as well.

The other advantage that I offer my clients is my ability to listen and their wants and needs in order to properly filter the best selection of properties for them to view. By touring so many homes, I can take most of the burden away from my clients and allow them to continue on with their normal lives without wasting too much time. However, I encourage all of my clients to spend time online reviewing new listings and keeping their eyes open since opinions about architecture, space, and location do tend to change.

Whether you are searching for your first home or condo or the waterfront mansion
of your dreams, I am committed to earning your business by providing a truly World
Class Real Estate experience.